CLIENT: Budgy Smuggler

SERVICE: Graphic Design, Content Creation, Art Direction, Photography, Print & Production, Copy Writing

YEAR: 2018 - June 2021

Budgy Smuggler is a notoriously Australian brand, known for their bright swimwear and Aussie humour, who over the past decade have captured the male market. In 2018 it was time to switch the focus and give the company a female edge and I was able to provide a solution. Through creation of new, more effeminate patterns, popular workout and leisure apparel, and a shift in tone of voice via media marketing we were able to grow the brand into a more diverse and sophisticated service catering to a much larger audience.

Custom-made swimwear is another service offered by the brand that saw exponential grow through the influence of a well organised system I was able to put in place. Through one-on-one conversations with customers, I was able to fulfil their bespoke requests with timely and accurate satisfaction. Within my first year, the company saw a 70% growth in conversion rates of custom apparel, which was directly attributed by open conversations with all areas of production, timely responses and action with custom orders and the implementation of improved management and systems.